National Comprehensive Cancer Network Wins Medical Marketing & Media Award
The National Comprehensive Cancer Network (NCCN) won Honorable Mention — Best Use of Direct Marketing to Healthcare Professionals, at the first annual Medical Marketing & Media Awards, in New York City on October 20, 2004. The award recognizes NCCN’s direct mail campaign, targeted to physicians and other oncology care providers, to promote the NCCN 9th Annual Conference: Clinical Practice Guidelines & Outcomes Data in Oncology, held in Hollywood, Florida last March.
Featuring direct mail pieces with vibrant colors and bold graphics, including an unusual polyhedron-shaped “pop-up” brochure, the campaign resulted in a 33 percent increase in attendance, as well as attracting increased numbers of exhibitors and sponsors to the conference. Judges commended NCCN on “a good approach with a tough audience to break through.”
Alana Brody, Vice President of Business Development & Marketing, (a resident of Cherry Hill), and Christina Angello, Marketing Specialist, (a resident of Norristown), accepted the award at the Medical Marketing & Media awards dinner. Jennifer Tredwell, Designer, (formerly of Mt. Laurel) did not attend.
“This award recognizes the hard work of the NCCN marketing team in communicating the value of the NCCN effectively to the oncology community,” said William T. McGivney, PhD, Chief Executive Officer of NCCN.
About the National Comprehensive Cancer Network
The National Comprehensive Cancer Network (NCCN), an alliance of 19 of the world`s leading cancer centers, is an authoritative source of information to help patients and health professionals make informed decisions about cancer care. Through the collective expertise of its member institutions, the NCCN develops, updates, and disseminates a complete library of clinical practice guidelines. These guidelines are the standard for clinical policy in oncology. The NCCN’s complete spectrum of programs emphasizes improving the quality, effectiveness, and efficiency of oncology practice. Programs include: Clinical Practice Guidelines in Oncology, Treatment Guidelines for Patients, the NCCN Drugs & Biologics Compendium, Leukemia Resource Line, Oncology Outcomes Database, Clinical Trials Network, educational conferences and symposia for clinicians, the Journal of the National Comprehensive Cancer Network, and collaborations with managed care organizations.
About the National Comprehensive Cancer Network
The National Comprehensive Cancer Network® (NCCN®), a not-for-profit alliance of 27 of the world's leading cancer centers, is dedicated to improving the quality and effectiveness of care provided to patients with cancer. Through the leadership and expertise of clinical professionals at NCCN Member Institutions, NCCN develops resources that present valuable information to the numerous stakeholders in the health care delivery system. As the arbiter of high-quality cancer care, NCCN promotes the importance of continuous quality improvement and recognizes the significance of creating clinical practice guidelines appropriate for use by patients, clinicians, and other health care decision-makers. The primary goal of all NCCN initiatives is to improve the quality, effectiveness, and efficiency of oncology practice so patients can live better lives. For more information, visit NCCN.org.
The NCCN Member Institutions are:
- Fred & Pamela Buffett Cancer Center
- Case Comprehensive Cancer Center/University Hospitals Seidman Cancer Center and Cleveland Clinic Taussig Cancer Institute
- City of Hope Comprehensive Cancer Center
- Dana-Farber/Brigham and Women's Cancer Center | Massachusetts General Hospital Cancer Center
- Duke Cancer Institute
- Fox Chase Cancer Center
- Huntsman Cancer Institute at the University of Utah
- Fred Hutchinson Cancer Research Center/Seattle Cancer Care Alliance
- The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins
- Robert H. Lurie Comprehensive Cancer Center of Northwestern University
- Mayo Clinic Cancer Center
- Memorial Sloan Kettering Cancer Center
- Moffitt Cancer Center
- The Ohio State University Comprehensive Cancer Center - James Cancer Hospital and Solove Research Institute
- Roswell Park Cancer Institute
- Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine
- St. Jude Children's Research Hospital/The University of Tennessee Health Science Center
- Stanford Cancer Institute
- University of Alabama at Birmingham Comprehensive Cancer Center
- UC San Diego Moores Cancer Center
- UCSF Helen Diller Family Comprehensive Cancer Center
- University of Colorado Cancer Center
- University of Michigan Comprehensive Cancer Center
- The University of Texas MD Anderson Cancer Center
- University of Wisconsin Carbone Cancer Center
- Vanderbilt-Ingram Cancer Center
- Yale Cancer Center/Smilow Cancer Hospital