News Details

National Comprehensive Cancer Network Wins Medical Marketing & Media Award

The National Comprehensive Cancer Network (NCCN) won Honorable Mention — Best Use of Direct Marketing to Healthcare Professionals, at the first annual Medical Marketing & Media Awards, in New York City on October 20, 2004. The award recognizes NCCN’s direct mail campaign, targeted to physicians and other oncology care providers, to promote the NCCN 9th Annual Conference: Clinical Practice Guidelines & Outcomes Data in Oncology, held in Hollywood, Florida last March.

Featuring direct mail pieces with vibrant colors and bold graphics, including an unusual polyhedron-shaped “pop-up” brochure, the campaign resulted in a 33 percent increase in attendance, as well as attracting increased numbers of exhibitors and sponsors to the conference. Judges commended NCCN on “a good approach with a tough audience to break through.”

Alana Brody, Vice President of Business Development & Marketing, (a resident of Cherry Hill), and Christina Angello, Marketing Specialist, (a resident of Norristown), accepted the award at the Medical Marketing & Media awards dinner. Jennifer Tredwell, Designer, (formerly of Mt. Laurel) did not attend.

“This award recognizes the hard work of the NCCN marketing team in communicating the value of the NCCN effectively to the oncology community,” said William T. McGivney, PhD, Chief Executive Officer of NCCN.

About the National Comprehensive Cancer Network

The National Comprehensive Cancer Network (NCCN), an alliance of 19 of the world`s leading cancer centers, is an authoritative source of information to help patients and health professionals make informed decisions about cancer care. Through the collective expertise of its member institutions, the NCCN develops, updates, and disseminates a complete library of clinical practice guidelines. These guidelines are the standard for clinical policy in oncology. The NCCN’s complete spectrum of programs emphasizes improving the quality, effectiveness, and efficiency of oncology practice. Programs include: Clinical Practice Guidelines in Oncology, Treatment Guidelines for Patients, the NCCN Drugs & Biologics Compendium, Leukemia Resource Line, Oncology Outcomes Database, Clinical Trials Network, educational conferences and symposia for clinicians, the Journal of the National Comprehensive Cancer Network, and collaborations with managed care organizations.